You spend real money on turning-65 traffic. AEPEngine builds the machinery around it — lead funnels with consent capture baked in, marketing content checked against live CMS rules, and inbox automation your agents actually use — so you can scale spend and headcount without scaling exposure.
No forms, no scheduling software, no drip sequence. Email us your agency name and a link to a live ad — you get a written findings report back. That's the whole transaction.
We reviewed five agencies running turning-65 ads. All five had a defective TPMO disclaimer — missing entirely on three, outdated wording on two.
Not a discovery call. Not a demo. We take one live ad and its landing page, run them against the current CMS marketing rules, and send you a short written report of what we find.
What you get: a findings report — five items at most, led by whatever carries the most exposure, each one quoting your actual copy and citing the rule it touches. Plus what's clean, because that matters too.
What we won't do: pad it into a pitch deck. The report closes with one sentence offering a walkthrough. If the findings aren't worth fifteen minutes of your time, delete the email.
Most agencies start with the first two — the lead funnel and the compliance layer — and add the rest as they scale headcount.
A branded, cloud-hosted funnel that never depends on your office being online — with compliance designed in from the first click.
Marketing content in your agency's voice — AEP, ANOC, OEP, newsletters, posts — each piece run through a pre-publish compliance pass against the rules as they stand today.
Inbound email classified and drafted for reply, staged for one-click agent review. Lives in Gmail, works with any CRM, keeps a human on every send.
Ongoing site updates and a blog written in the owner's voice — the quiet, compounding work that most agencies never get around to because nobody owns it. We own it.
Why "around your CRM" matters: the dominant Medicare CRMs don't offer public APIs. Tools that promise deep integration can't deliver it here. AEPEngine is deliberately CRM-agnostic — the funnel delivers by webhook, content lives in your channels, triage lives in Gmail. If you ever switch CRMs, the engine comes with you.
Every compliance rule we check against cites its section of the federal Medicare marketing regulations — 42 CFR Part 422, Subpart V. That subpart changes, and when it changes quietly, stale checklists keep passing ads that no longer comply.
So our ruleset is machine-monitored against the eCFR — the government's live regulation database. An automated weekly job compares every cited section against the current text, and watches the rest of the marketing subpart for amendments we don't codify yet. Any change raises an alert; ambiguity fails closed to an alert too.
When your audit report says "checked against current rules as of this date," that line is backed by a monitoring job, not somebody's memory.
AEPEngine is for agency principals — the people who own the ad account, the E&O policy, and the downside.
Who it's not for: Medicare beneficiaries. AEPEngine sells to insurance agencies — we do not market plans, sell insurance, or work with consumers, and nothing on this site is directed at people shopping for coverage.
Your agency name, your state, and a link to an ad or landing page that's running right now. You'll get a written findings report — no charge, no call required, no follow-up sequence.
wes@aepengine.com →Audits are advisory technical reviews of public materials only — we review the ad and the page, never your clients or your book.